| Written by Carlos Pearce, | |
So what is the use of TNT? This is to some extent the general idea expressed by the three general Portuguese operators, RTP, SIC, and TVIat the State of Portugal Media Summit, held in Lisbon.
The harshest criticism came from Moraes Leto, the group’s CEO Media CapitalThe owner of the TVI channel that he considers necessary Rethinking what we do at the DTT level, since the three operators spend 8 million euros a year transmitting programs to (only) 150,000 people. Perhaps the use of the internet’s social tariff (discounted offer for the poor) should be considered in order for these customers to receive the content at home. .
It must be said that the Portuguese DTT, consisting of only 7 channels, does not appeal to many people. Its audience consists mainly of the elderly population, who are often isolated and have few financial resources to subscribe to an operator. Pay TV, all technologies combined, is present in 96.4% of Portuguese homes.
In addition, representatives of the three operators raised the issue of competition in the broadcasting sector. Faced with this challenge, Nicolau Santos, President of RTP Public Group, proposed to create a single streaming platform among the three players in order to facilitate content creation.
