Mogul, the TBWA Group agency dedicated to brand preference, has just released a documentary dedicated to French travel on behalf of DS Motors. In this movie from 46 minutes, airing since May 11 on Prime Video, Seamus Kearney, Journalist He holds dual Irish and New Zealand citizenship (BBC, Euronews), discovers and tests a new way to visualize the journey from Normandy to Corsica via the Pays de la Loire and Paris. The purpose of the documentary is reinforced by the audience with long-running interviews with leading French experts on this new way of perceiving travel, such as designer Rami Fisher or Myriam Guyon, President of Voyages Confidential.
The documentary, directed by Cédric Lebretre (Les Nouveaux Explorateurs, Les éclaireurs, Allons Enfants, etc.), is the foundational work for the realization of DS’ new brand platform for cars built around the French art of travel. A rich area, which the brand has entrusted to Mogul to build a strong and coherent proof letter across its entire ecosystem. Thus, The Art of Travel made it possible to create an editorial legacy from 300 original content, including 78 minutes of video, translated into 12 languages and broadcast More than 15 countries.