The arrival of Laurent Roquier and the launch of a new digital channel “BFM 2”: The operators of France’s premier news channel confirmed, Thursday, that BFMTV is “in good health”, stressing that the media division of its owner “Altice n” is not for sale.
At the end of a summer of transfers full of surprises, the former host of France 2, Laurent Roquier, will take over the management of “20H de Ruquier”, a Monday-Thursday debate and information programme, in collaboration with a former LCI journalist. Julie Hammett.
The show should start at the end of September and the beginning of October.
“I wanted to find a new challenge”, commented to the press Laurent Roquier who would “drop for this occasion + his humorous hat +” but would retain his “sassy look”.
“We will go back to the big two or three topics for today, and I will also try to break out of these topics to provide additional information,” added the presenter of RTL’s Big Heads program, stressing that he “always had his nose.” I drowned in the newspapers from 6 o’clock in the morning.
With the new hire’s “strong popularity”, its general manager Marc-Olivier Vogiel hopes to cement this hotly contested tenure.
Leading news channel BFMTV saw its audience share (PDA) drop by 0.2 points over one year for the 2022-2023 season, to 3.1%, ahead of CNews (2.2%, +0, 1 point) and LCI, which were up 0.6 points at 2%. PDA.
BFM generally intends to continue its development in the digital field, in particular with its project “for the time being called “BFM 2”. It will therefore launch on the Internet and connected televisions, during 2024, a digital channel with a dedicated channel network and set.
The idea? Allowing the viewer to follow an event that was not broadcast on BFMTV in favor of another when the news collides.
Another novelty is the production of reports for social networks by reporter Tanguy de Lanlay, face of BFM Paris.
The 10 local BFMTV channels have also reappeared since the beginning of the week through the boxes of Orange subscribers who were deprived of them for a year due to a financial struggle.
In all, “six million French people already trust” these local affiliates, insisted Altice Media deputy general manager Hervé Peraud, in the hope that “we can create more in the future”.
“We are fortunate that the ‘brands RMC (also owned by Altice) and BFM’ are in full health today,” he emphasized.
Et malgré les “rumeurs” and “les marques d’intertêt”, the pôle media d’Altice n’est pas à vendre, a suré Arthur Dreyfuss, le PDG d’Altice France, dont le groupe est éclaboussé par un scandale de corruption to Portugal.