Meals are the preferred time for consumption coca colaand the campaign Magic duos The outdoor advertising celebrates this timeless truth: Coca-Cola and good food go hand in hand. There's something special about pairing a favorite dish with a cold Coca-Cola drink.
Using the brand's signature typography and colours, the campaign's impactful pieces highlight food and Coca-Cola's dualities while celebrating local dishes and flavors where the campaign comes to life. The idea was first born in TaxiMontreal group member VML Canada, to be launched later in Mexico and then in Canada on large-scale sites. The campaign was created by Open X to WPPDirected by VML Canada.
“By leveraging something as iconic as the Coca-Cola logo alongside delicious food, we can convey in seconds that Coca-Cola is the perfect companion to make a meal complete,” he explains. Solange GrimardSenior Marketing Manager at Coca-Cola company.
“Simplifying the message to the essentials is a particular challenge for outdoor advertising. This campaign works beyond awareness because each billboard acts as a catalyst for the moment of consumption.” Graham Langehead of creation, VML Canada.
Media Partners: EssenceMediacom, Branded Cities
