TAP Portugal In a press release, it presents its new brand identity, with the slogan “Embracing the World” (Embrace the world) at the heart of his message and actions.
The new website aims to brand TAP “Enhancing the airline’s communication with its customers, partners, employees and other stakeholders, and increasing its awareness in key markets around the world through a new and innovative marketing strategy.”Refers to the first Portuguese airline. This identity renews the brand personality of the Portuguese carrier “By making it more welcoming and fun.” Highlight “The spirit of openness to the world and adventure.” The announcement of the new position of the TAP is a strong time of development that is most likely to be at the site of the company in Lisbon, without a special public collaboration invitation, until the new position is delivered, plus included, From the brand.
The goal of locating the new TAP is expression “Portugal’s connection with the world and the world’s connection with Portugal, which awakens the typical Portuguese curiosity in every traveler”. “Embracing the world” represents “TAP’s desire to discover, explore and expand horizons with an open and warm mind.”
The new TAP brand positioning was also unveiled to the general public, with the brand’s signature and identity appearing online at flytap.com, as well as in an advertising campaign in key markets. TAP also collaborated with the Portuguese musician BrankoWho rebranded himself by writing a song called “Embracing the World.”
To learn more about the new brand identity, TAP suggests watching its film on YouTube “Statement” And consult the official website: abracaomundo.flytap.com.