N'Idee: Sustainable Portuguese Innovation

N'Idee: Sustainable Portuguese Innovation

File dated 06/24/2024 – In partnership with Media France

The N'Idee Store transforms recycled materials into high-quality ecological objects, reflecting creativity and innovation. Their sustainable mission brings together many stakeholders around the environment and inspires a new era of responsible and committed production.

Creativity in serving the environment

Driven by creativity and innovation, N'Idee is distinguished above all by its ability to transform recycled materials into high-quality objects. The name of the Portuguese company reflects its marketing vision and is inspired by a phrase meaning “full of ideas” which also refers to the diversity of products manufactured by the brand.

N'Idee currently focuses on several categories including interior design, sports, children and pets, with an ambition to expand its horizons in the future. The yoga mattress remains one of the company's flagship products. A product that perfectly embodies the philosophy of sustainability and balance An environmentally responsible brand. “These are concepts that resonate deeply in our work,” Marta explains.

Waste diversion

Sustainability is at the heart of their mission, using organic and synthetic materials, such as latex foam and cork, to create eco-friendly and innovative products. “We reuse these materials to give them a second life,” explains Antonio. » This process includes the use of industrial waste, thus reducing carbon dioxide emissions and supporting local communities.

approach No idea It goes beyond just manufacturing products. The Portuguese brand prevents waste from ending up in landfills by working with local companies to recover materials destined for disposal and turn them into useful things. “We are trying to encourage neighboring businesses to do the same, creating an environmentally conscious community,” the team emphasizes. “.

Together for the environment

The recent launch of their website and social networks represents a crucial step for N'Idee, allowing for better connection with their audience but also greater visibility for their innovative products. “We think this is an important new beginning,” Marta shares her enthusiasm. In addition, N'Idee is experimenting with new materials, including agricultural by-products, to expand its sustainable product range and offer different alternatives.

N'Idee doesn't just produce environmentally friendly things. They also seek to establish cooperation with associations and support social issues. “We have already supplied yoga mats for a community event, and we would like to continue donating products to charities to help them raise money,” explains Marta. “An approach that is part of the company’s DNA and underscores its community commitment to making a positive impact beyond its business.

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About the Author: Irene Alves

"Bacon ninja. Guru do álcool. Explorador orgulhoso. Ávido entusiasta da cultura pop."

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