Pay attention fashionistas reading us, unfortunately. She returns this fall and presents her capsule collection Inspired by racing Produced by Portuguese beer Super Bock and will be released on November 10. Aiming to evoke a sense of team spirit, this capsule offers a collection of team apparel mixed with the signature Super Bock colours.
Who has never wanted to mix business with pleasure, by creating an entire collection printed in the colors of their favorite beer? This is done thanks to the merger between Alas. And Super book Which constitutes a super unfortunately, time capsule. The “Bockers”, who embody a community of enthusiasts who celebrate skateboarding, have been referred to – unfortunately. It is a French clothing company created in 2011 by three skateboarders, Lucas Puig, Clem Brunel, Steve Kho, and Superbook. Regarding the Umbrella brand, Hélas specializes in producing hats and caps for skateboarding professionals, and this is not its first capsule. Here, the Super Bock collection proudly displays elements of Super Bock’s heritage, including its signature medallion designs, creating a very eye-catching visual appeal by mixing in Alas’ streetwear. From hoodies, t-shirts, hats and tracksuits, each piece has a vibe reminiscent of the vibrant world of thrill-seeking culture. Careful selection has been made in the design of these garments to best represent the vibe associated with the two brands. Everything will be available starting Friday, November 10 at 10am. here.
And for the occasion, the legendary opening scene of the French classic Taxi 1 from 1998 is reproduced in the 90s style video above, filmed by the director Hugo Campan. Other winks, such as a pizza delivery timer, are an integral part of the campaign. Super Bock is also a brand that supports music and creativity in Portugal through festivals such as Super book, super rock or even Super book stage and its eclectic programs at the Montreux Jazz Festival.