A sock alone in his basket, another disappeared from the washing machine. The mystery of the orphan socks may have been finally solved by a company from Lyon. Foucaud Magnon-Pujo and his brother Théophile, founders of clothing brand Maison FT, created the first pair of non-slip socks.
The first models will be released in July
“During the weekend at our mother’s house, I helped myself to get a box of orphaned socks. I asked him if he had done this before rematch And she answered: Yes, but rarely! Then I thought there were millions of socks that had to be recycled,” explains Foucault.
Their project, launched at the beginning of the year, now aims to take back single socks for recycling, in order to create new pairs. The whole process will be carried out by a Portuguese company. As much as possible, we try to manufacture in France, Italy and Portugal. This allows us to divide their ecological footprint by at least ten compared to imports from Asia”, continues the young entrepreneur.
After many test versions, her inseparable pair, equipped with small magnets, was born. “We made a small aisle to ask what the main reason the socks were missing and people told us it was during washing. With this system, the socks don’t come off, and the problem is solved…” The crowdfunding campaign is just 250% complete and the first models will be launched in July on the website Their web and at 80 points of sale in France, about 15 euros a pair.
