Communication | Advertising film to increase consumption of organic poultry

An advertising film produced by the National Federation of Poultry Brands in France (SINALAF) visible today and for a month by the public as part of the development of #organicFeedback to consumers. This 30-second film evokes a meeting between Top Chef nominee Thiebud Spiwak, Season 13 and eco-responsible owner of Anona’s restaurateur, and Benoit Drouin, Vice President of Synalaf at Sarthe.

The film is part of a group communication campaign

The Federation wants to highlight the basic principles of organic poultry farming (meat and eggs). It hopes to reach 1.8 million people. This film is part of the collective outreach campaign of the organic sectors (CNPO, Interbev, Interfel, La Maison de la Bio, Intercéreales, CNIPT, CNIEL, Terre Univia and InterApi), started by the Bio Agency. With the slogan “For us, for the planet, #BioRéflexe!”. common goals Is to revive the consumption of organic products among the general public and improve knowledge of organic production methods.

Sector affected by bird flu

The poultry sector is also strongly affected by: An outbreak of highly pathogenic avian influenza. Label Rouge poultry placements are down 10% in the first 20 weeks of the year year on year, according to Synalaf.

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About the Author: Irene Alves

"Bacon ninja. Guru do álcool. Explorador orgulhoso. Ávido entusiasta da cultura pop."

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