e) or WhatsApp (7
e). Fabian Sommer / Fabian Sommer / DB A
Denial – The popularity of the social network has exploded in the United States. It has 10 million daily active users.
The resounding success of the French social network BeReal is making people jealous. Launched in 2020 by Frenchmen Alexis Barreyat and Kévin Perreau, the app is based on a relatively simple principle. Every day, at a random time, the user is asked to take a picture that shows what he’s doing. Photo taken with front and back camera. Whether in pajamas at home or in line at the post office, the user must be “real», as the service name indicates. Kind of anti-Instagram, where the cult of looks and resourcefulness has become the norm.
This feature alone helped the popular youth app to climb to the top of the App Store and Google Play Store. According to data aggregator Data.ai, BeReal is downloaded in the US more than tik tok (2e) where The WhatsApp (7e). This remarkable success has not escaped Instagram. The Meta Group subsidiary is regularly inspired by what the competition is doing…
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