Palo Alto, California.Broadcast TV technology provider Wurl has announced an agreement with LG Electronics that will make Wurl’s Free Ad-supported TV (FAST) channels available on LG channels worldwide.
Wurl will distribute FAST Channels globally while providing monetization and revenue maximization services for the company.
As part of the deal, Wurl will be available on all LG smart TVs from 2018, including third-party smart TVs running webOS.
Global reach has already begun with the launch of FAST channels powered by Wurl in the US, UK, France, Italy, Germany, Spain, Netherlands, Sweden, Norway, Denmark, Belgium and Luxembourg.
Expansion to other regions, including Canada, Mexico, Brazil, Portugal, Ireland, Finland, Austria and Switzerland, will continue through 2022.
LG Channels is LG’s free streaming service, offering a wide range of premium live and on-demand programming, including movies, TV shows, news, sports, kids’ programming, and more.
LG TV customers expect the best in home entertainment. Through this partnership, we are excited to enhance its offering by significantly expanding the content available to a global audience,” said Ingrid Mariotti, Director of Business Development, Broadcasters at Wurl.
