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10 accurate reading
The fact that clubs in Saudi Arabia are willing to pay very high salaries for Neymar and Karim Benzema is not only related to their sporting merits, but perhaps more to their massive exposure on social media. This is invaluable to the man behind the whole operation: Crown Prince and de facto ruler Mohammed bin Salman (MBS).
Why is this important?
It may be the largest sports operation in history. Through football celebrities, the controversial Mohammed bin Salman can indirectly reach hundreds of millions of people around the world directly through their smartphones.4 clubs have been selected
The Beginning: To understand the buying frenzy of the past few weeks, we have to go back to June 5th. Then Mohammed bin Salman announced its investment plan Sportsman with soccer as a priority. As part of this plan, giant sovereign wealth fund PIF (Public Investment Fund) has bought a 75% majority stake in four historically significant clubs, with ASBL owning the remaining 25%.
- the Union
- Crescent moon
- Al-Ahly
- the people
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