Twitch does charity work. The video game distribution platform wants to facilitate the fundraising process, which is often launched by broadcasters. The new option will allow you to help an association of your choice. We explain to you.
Philanthropy on social networks is still more interesting than ever. After Instagram, which allows you to display an association’s fundraising on your profile, it’s now Twitch’s turn to get involved in solidarity. The video game distribution platform has revealed its new “Charity” option, which will allow you to set up a fundraising stream more easily on the platform.
Launched with a small number of users on Twitch, the feature will offer a limited list of engagements initially but will grow in the coming weeks.
How it works?
Charity, available in a new tab, aims to facilitate the launch of a broadcast aimed at fundraising for a cause by focusing tasks to make the process more transparent and above all less complicated than before. Users will be able to choose to activate the function “in a few clicks”, select the pairing of their choice and fill in the amount to be accessed. “All donations are tracked in your activity feed to achieve the goal you set for yourself,” the platform explained.
Above all, the option will make transactions more transparent and less complicated. By activating the “Charity” mode, Internet users will be able to discover the new “Donate to Charity” button that appears directly in the broadcast. Donations will be sent directly through PayPal Giving Fund, which will return the funds after deducting the payment processing fee.
Twitch states that the platform does not take any commission on these donation groups. Real-time savings for creators, as the fundraising process remained difficult to manage. Between pledges and payments, creators then had to find ways to collect donations, either by going through another platform, via invoices proving the donation, or directly by donating money that subscribers had.
Streams dedicated to raising money for charities are popular on Twitch. Event Z, which aims to raise funds for a different consortium each year, has raised more than €21 million since its inception in 2016. The Opération Enfant Soleil in Quebec presents the event Play to healwhich raises donations using popular Twitch banners.