Tranoï & Portugal fashion expect exclusive support for young Portuguese designers

The men’s edition of the Tranoï show welcomes three Portuguese designers, David Catalan, Huarte and Estelita Mendonca. In agreement with Portugal Fashion, they have been chosen to present their collections to the international audience for the trade fair to be held from 23-26 June 2022, at the Palais de Tokyo.

This exclusive partnership is completed to support Portuguese creativity until the release of Tranoï Femme in September 2023. “The Portuguese designers we welcome in the next six editions of Tranoï are part of a new generation of designers with an ambitious vision for fashion,” says Boris Provost, CEO of Tranoi, in the press release. I thank Fashion Portugal for sharing. I am proud and happy to welcome these designers and promote their work to all fashion professionals.”

Previously identified as a country focused on manufacturing, Portugal is now known for its creativity, commitment to environmental responsibility, and the talent of its start-up companies. The new generation, represented by Alexandra Mora, Miguel Vieira, Marques Almeida and Ernest W. Becker (LVMH Prize Finalist), does not hesitate to free itself of icons and prove its potential and knowledge.

For Monica Neto, Director of Fashion Portugal: “The agreement with Trano is another important step towards the internationalization of Portuguese designers in their commercial dimensions. An essential and essential point of Fashion Portugal in promoting Portuguese fashion beyond borders. Through this partnership, benefiting from the huge network of buyers and the press from All over the world presented by Tranoï, the partner exhibition of Paris Fashion Week®, there is a real potential for Portuguese designers and brands to gain employment and, therefore, to be financially sustainable.”

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The three designers selected are David Catalan, Huarte, Estelita Mendonca

David Catalan is a streetwear brand that blends sobriety with bolder clothing, and the antithesis of walking, both on the catwalk and on the streets.

David Catalan. Courtesy of Tranoï

Founded in 2019, Huarte offers a gender-neutral wardrobe in which gender boundaries are blurred. All of their clothes are made in Portugal.

Huarty. Courtesy of Tranoï

At the same time, designer, DJ and makeup artist, creative Estelita Mendonça, in parallel, developed her own eponymous brand for men. Mendonca, who is based in Porto, sees fashion as an international language and translates his ideas about society through menswear.

Estelita Mendonca. Courtesy of Tranoï

About Portugal Fashion: Portugal Fashion was created by ANJE – the National Association of Young Entrepreneurs – in 1995, with the aim of making a paradigm shift in the Portuguese textile sector. During its 25-year history, the project has been marked by the discovery of new talents, thanks to the Bloom platform (in which 100 young designers have presented collections since 2010), the creation of real partnerships between production and design and the growing popularity of Portuguese fashion. Since its inception, Portugal Fashion has presented, both nationally and internationally, more than 2,200 collections by 200 designers.

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"Desbravador de cerveja apaixonado. Álcool alcoólico incurável. Geek de bacon. Viciado em web em geral."

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