The Weeknd feels his face again.
In a new advertisement for Pepsi before His great performance at the end of the first half in Super Bowl, The 30-year-old singer chose to ditch coded bandages and CGI Plastic SurgeryHis true face appears for the first time in a while.
The show’s one-minute teaser, on February 7, features a montage of fans enjoying his song, “Blinding Lights,” including a grocery worker and pool cleaner dancing to his tune as if no one has seen it.
Right at the end, The Weeknd flashes a grin to a security guard at a traffic toll booth that has been cut off as he sways to injury.
It’s the first time fans have seen his true face since The Weeknd, whose real name is Abel Tesfaye, was wearing bandages as part of the aesthetic for his latest album. (And as And note the diversity, It’s the first Pepsi ad to be dropped before Super Bowl Sunday, to be broadcast on CBS, and the first time the performer has participated in a single ad.)
Recently, The Weeknd dropped a music video for his new song, “Save Your Tears,” which has some annoying alterations to his face – like severe plastic surgery. “But then you saw me, I surprised you,” singing aptly in the video, showing a thin (and crooked) nose, puffy cheeks, puffy lips, surgery scars and other shocking new features.
However, fans shouldn’t panic. The annoying new look was achieved with prosthetics and CGI. He’s previously worked with Prosthetic Renaissance, a makeup effects studio that is credited with making the switch on social media.
The Weeknd has been using his face recently as a statement, including a dashing aesthetic in Short film “After Hours” The same name as his latest album. The music video for “Blinding Lights” showed his bloodied and bruised cup – look Re-create For the MTV Video Music Awards last August. And in November, it is He covered his beaten face again With surgical dressing to accept an award on stage at the American Music Awards.
As for Super Bowl LV, it’s unclear what The Weeknd will show.