Chefclub, culinary entertainment producer, and Pluto TV, free ad-supported broadcast television (FAST) from Paramount (USA), launched the Chefclub channel in France. The partnership follows the launch of Chefclub in April on Pluto TV in the US, Latin America, Spain and the UK. Philippe Laribeau-Lavigne, Paramount Director for France defines: “ We are very excited to launch Chefclub on Pluto TV. Food and lifestyle are very popular genres with our audience. The brand and content of Chefclub, which is recognized and appreciated all over the world, will be an added advantage for us. This partnership with Chefclub comes with Pluto TV reaching 100 channels in France, proving the public’s ever-increasing interest in high-quality entertainment, for free.. Mary Laurie Marchand, Senior Vice President of Global Consumer Products and Business Development at Chefclub adds: We are very proud to be a part of the growth of Pluto TV in Europe, and especially in our home country, France. This collaboration represents a major step in our strategy to establish FAST partnerships around the world, before eventually launching our own channels in key regions such as the United States, where we have a very large audience. »
A very strong brand
The Chefclub channel offers a wealth of entertainment content, such as It’s burger clockAnd the Chocolate ShowAnd the La Vista Baby Pasta, etc. The agreement with Pluto TV France follows several strategic initiatives from Chefclub in the field of live broadcasting, FAST and line platforms: in April, the channel partnered with Pluto TV in the US, Latin America, Spain and the UK to broadcast 100 hours of content in English and Spanish; The first animated series featuring popular amulets from Chef Club Kids Under development. Chefclub is also expanding its “Food and Family” catalog with new exclusive content and franchises produced in its own studio, for distribution on all digital, mobile and streaming platforms across the planet. Since its launch in 2016, Chefclub has become the number one culinary entertainment producer in the world: the brand has 100 million followers and 2.5 billion global views (almost half of them in the US) per month on social media; Broadcasting on FAST and social platforms; It has licensing agents in the UK, Germany, Spain, Portugal, Italy, China and the Benelux countries; running a consumer products company; She has a publishing company with 700,000 books sold to date; It has won three International Licensing Awards for Best Digital Brand in France (2021, 2019) and Germany (2021).
Important influence on Pluto TV
Pluto TV is the leading free streaming TV service that provides hundreds of live channels and thousands of on-demand content to an audience of 68 million monthly users worldwide. In France, the service offers more than 100 opening channels to the French audience, including great cinema classics, genre films, popular series, and soap operas. classic, entertainment shows, animations, youth programs, sitcoms for generations … Pluto TV is available in France without registration or subscription on all screens (TV, smartphones, tablets, computers) online at www.pluto.tv, at Apple TV, Android TV, Amazon Fire TV, Chromecast, Roku; PlayStation Store, Xbox consoles, Windows PC; on connected Samsung, LG and Hisense TVs; As well as via iOS and Android apps available on the Apple Store and Google Play.