Social Media: Here are the 10 most followed personalities in 2023

Millions of netizens follow them on social networks, they have a huge impact on their society and are at the origins of various trends. Instagram, Twitter, Facebook… Here are the top 10 most influential people in 2023, on these three platforms.

Social networks are an integral part of our lives. Although usage periods vary greatly depending on the country, on average in the world, Internet users spend 2 hours and 27 minutes per day on various platforms.

Whether they are athletes, artists or influencers, the most followed people only count several million followers. Frequently used by brands for various marketing campaigns, website Search Engine Journal I looked at these 10 most followed personalities of the moment on Instagram, Twitter, and Facebook.

Cristiano Ronaldo: 787 million followers

From his family life to the various controversies that surround him, the Portuguese who now plays for Al-Nassr in Saudi Arabia fascinates both on and off the football field.

Lionel Messi: 530 million followers

Recently crowned world champion, the Argentine soccer legend remains behind his eternal Portuguese rival. At least on social media.

Selena Gomez: 499 million followers

American actress and musician, the former Disney star grew up, but still wields huge influence.

Justin Bieber: 477 million followers

Revealed through videos posted on YouTube, the Canadian singer still attracts many netizens.

Kylie Jenner: 450 million followers

She is the first influencer in the ranking. Reality TV star, but also a businesswoman, the 25-year-old American was elected the youngest billionaire in history in 2020.

Kim Kardashian: 450 million followers

Behind her little sister Kylie, the American influencer was one of the first to become famous thanks to social networks. She is also a reality TV star, but is putting herself behind her little sister, Kylie Jenner.

Dwayne Johnson: 435 million followers

Nicknamed “The Rock,” the American actor and wrestler amassing a large community, particularly around his bicep exercises.

Taylor Swift: 408 million followers

With eleven Grammy Awards to her credit, the American singer has gone from country princess to pop queen, but she is often the subject of intense criticism and controversy.

Katy Perry: 395 million followers

While she recently said she wants to become a “grandmothers’ music star,” the 38-year-old American singer is falling behind her friend-turned-rival.

Ariana Grande: 391 million followers

Awarded for her talents from an early age, the American actress and musician has created a veritable social networking community called The Aryans.

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About the Author: Germano Álvares

"Desbravador de cerveja apaixonado. Álcool alcoólico incurável. Geek de bacon. Viciado em web em geral."

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