To combat Russian propaganda and press suppression in Russia, Reporters Without Borders (RSF) has unveiled its new media campaign designed and developed by BETC. A spot to prove the importance of journalism against propaganda and misinformation. In this new film, Vladimir Putin’s false speeches (that people make about Russia’s invasion of Ukraine) are contrasted with images of reporters covering the conflict. Only the facts reported by journalists could thwart the Kremlin’s propaganda. In tune with the #FightForFacts movie, Released at the end of 2020This new spot aims to bring viewers to gauge the importance of journalism in raising awareness and mobilizing the population around topics crucial to their future.
“Without journalists covering the conflict in Ukraine, we would be powerless in the face of disinformation and propaganda. We will not know whether the bombing of civilians in Ukraine was real or fake, and whether the butcha massacres really happened,” said RSF Secretary-General Kristoff. Deloire. As the world is turned upside down by the war in Ukraine, Reporters Without Borders wants to raise awareness about the other war waged by the Kremlin: the information war.
Eight journalists have been killed in Ukraine since the conflict began. In Lviv and Kiev, press freedom centers set up by Reporters Without Borders provide protective equipment, first aid kits, digital safety training and psychological support to local and international journalists covering the conflict. This campaign should enable the organization to collect part of the necessary funds to continue its activities, both in Ukraine and around the world. Intended for the general public, it will be broadcast through television channels as well as on social networks and all websites that wish it. It is available in 13 languages (French, English, Spanish, Portuguese, German, Swedish, Romanian, Azeri, Traditional Chinese, Simplified Chinese, Korean, Japanese, Mongolian). The film was produced by and with the support of BETC.