The steps envisaged are carried out in partnership with the Agency for Investment and Foreign Trade of Portugal (AICEP Portugal Global), the National Association of Young Entrepreneurs (ANJE), the Portuguese Business Confederation (CIP) and the Aveiro Innovation Network Business Association (Innova-Ria).
The communication agenda will focus on the current potential of the Portuguese technology ecosystem to identify business and partnership opportunities for Portuguese companies and associations. The participants in the promotional campaign aim to promote Portugal as a distinguished partner for Morocco in the ICT sector, by consolidating relations between the actors in the sector of the two countries.
The mission has set itself the goal of highlighting the digital revolution in Portugal: the promotional campaign for the digital nation. The mission has included in its agenda a visit to the Portuguese-Moroccan Economic Forum in Casablanca, where it will participate in B2B meetings. These meetings are for business and associations. The mission will then pass through Rabat, which will host a forum with the Moroccan public administration and other local entities that have ongoing projects in the technology sector. This will be followed by B2B meetings.
Portugal currently has 7 unicorns of Portuguese origin with a dynamic and innovative ecosystem of companies and startups: Farfetch, Outsystems, Talkdesk, Feedzai, Remote, Anchorage Digital and SwordHealth – valued at over $34 billion (CB Insights).
Moreover, it is considered the seventh most advanced country in Europe in digital transformation (Digitalization in Europe 2020-2021) and the sixth best in the world in terms of energy and digital transformation.
Moreover, in view of the remarkable progress and knowledge accumulated through its human skills, Portugal has become the new “Silicon Valley” of Europe, hosting projects distributed in different regions of the country. It is establishing its reputation as an oasis of innovation and skills in the field of Information and Communication Technology (ICT).