love from brazil
“I’ve been immersed in Brazil for the past eight years at Riot,” Priscilla says. “It’s hard to be Brazilian right now, but at the same time there is a sense of strength and possibility, which is what defines my countrymen. Brazil is a difficult country. It is a violent country. It is a poor country. We are all resilient, and the challenges we face bring people together and create communities.” »
When it comes to gaming and esports, Brazilian fans are among the most passionate in the world. When LOUD plays VALORANT Champions, the discussion on Twitch is led by millions of “Vamos”. For Priscila and Riot, it is the service of these passionate players that drives us every day.
“The players have to put in a lot of effort to play our matches in Brazil,” remembers Priscilla. “People can’t always buy a gaming computer. We once sent a survey to some players, and I remember this picture we received. A woman was sitting on the floor, her laptop was beside her bed, half of it in the air, her mouse on the floor. This is who we make these The games are for him. We have to commend the efforts the players put in to play.”
Brazilian gamers have been a staunch supporter of Riot over the years, and we are so grateful for all the hours Brazilians have spent at our games, with our communities, watching our esports or Arcane.
“Riot was the first publishing house to have a permanent presence in Brazil,” Priscilla says. “From the beginning, we had a full marketing team, player support team, and all the other teams needed to keep Riot Games running smoothly in the country. Players watched it, and they interacted with passion and loyalty with our products.”
If your native language is English, then the games are naturally directed at you. But for those who have grown up in other areas, it is common and frustrating not to be able to interact with their fan base. Priscilla knew this frustration all too well.
“When you’re a fan and excited, it’s hard not to be recognized,” she says. “I know what it’s like not being able to buy an official Star Wars T-shirt because it’s not available in the country. Not being able to buy a game because it’s too expensive here. Fans sometimes have to help each other translate content that’s only available in English.”