According to the new information, Apple will not be organizing an Apple event next month to reveal the new Macs, MacBooks and iPads. The Cupertino company will not have enough new products in these ranges to hold a conference.
And for several years now, Apple has been holding a second event the following month to introduce the iPhone and Apple Watch to reveal the new Macs, MacBooks, and iPads. But according to Bloomberg journalist Mark Gorman, the Cupertino company will not be organizing Keynote a second fall this year.
Not enough news on MacBooks and iPads
According to the journalist, the Apple brand will not have enough new features to reveal in terms of Macs, MacBooks and iPads. That is why it is not considered inappropriate to organize an event with the audience and broadcast it live on its various channels. It must be said that these new products are powered by the M2, M2 Pro and M2 Max chipsets that Apple already introduced during WWDC 2022.
So it’s possible that we can find out about the new MacBook Pro and iPad through press releases dedicated to each product category this year. A change in Apple’s strategy It seems wise to reveal its new computers and tablets through simple press releases rather than all the novelties being mixed up at the conference.
This will be the first time in a long time that Apple hasn’t organized a second keyword during the fall. But this isn’t the first time Apple has introduced new features via press releases. The last time this happened was iniPhone SE 5GIt was launched last March.
What new features are planned?
The absence of an Apple event doesn’t mean we won’t have new MacBooks, Macs, and iPads. Specifically, Mark Gorman gives us an idea of what the Cupertino company might hold for us by the end of the year.
Apple could release the new Mac mini equipped with the M2 chip as well as another model with the M2 Pro chip. In terms of laptops, expect to soon discover the 14-inch and 16-inch MacBook Pro powered by the M2 Pro and M2 Max chipsets, which will then succeed the MacBook Pro M2 Pro and M1 Max from last year.
Finally at the iPad level, the Apple brand will focus on the Pro range with two iPad Pro 11 and 12.9-inch devices, both equipped with an M2 chip.
By the end of the year, the journalist adds, an improvement on the Apple TV will point to the tip of its nose. The new case will ship the A14 Bionic chip and have more RAM (Random Access Memory) than the current version (4GB).