Apple will add many more announcements by the end of the year

App developers will soon have new ways to promote their product on the App Store. Apple has already announced the arrival of new ad spaces on the platform, which should be available by the end of the year. We should know on September 21, when the company will present its new offer in detail.

This summer, rumors about adding ads within the App Store started to surface. It looks like Apple is planning to make new ad space available to developers, so they can promote their apps. The thing was confirmed yesterday, on the occasion of an email sent by the Cupertino company.

Inside, the latter announces that new spaces will be available by the Christmas holidays. Contacted developers have been invited to participate in an event organized on September 21, during which Apple will present all of its new advertising solutions to the App Store. So we should know more about that history.

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Get ready to see more ads in the App Store

In the meantime, developers should be able to purchase ads from that date. So far only the search page and, Since the iOS 14.5 update was publishedThe results page contains advertising space. It is still difficult to estimate how much additional space will be added between now and the end of the holiday year. In 2021, Apple earned $68 billion from these ad deals.

Realizing that this strategy may displease many users, the company wanted to be reassured in a statement it sent to our colleagues at CNBC: “Apple Search Ads give developers of all sizes the opportunity to grow their business. Like our other ad offerings, these new ad placements are built on the same fundamentals: They will only contain content from App Store product pages approved by the app, and follow the same strict privacy standards.”