After TV, young people are already giving up Netflix, Disney + and other Amazon Prime

In two years, the number of 15-24 year olds using SVOD has fallen by 42% in France. Annebel van den heuvel / Alamy photo album / Alamy photo album

Termination – 15-24 year olds are spending more and more time on YouTube and TikTok at the expense of the major video-on-demand platforms. Risk, tomorrow, for the economic model of these services.

The the television maybe you will”Dies within five to ten yearsBut with respect to the author of this prophecy, Red Hastingspresident Netflixplatforms flow Like it can experience the same corrosion phenomenon. not yet. not now. After an extraordinary push, Netflix has amassed 220 million subscribers worldwide and Disney + 152 million. But endless growth is a myth. The first signs of shortness of breath begin to appear.

The note is there: the younger ones are starting to move away from subscribing to video services. During the third quarter of 2022, the number of children between the ages of 15 and 24 watched programming on Disney+ daily in France, Amazon Prime VideoAnd Netflix, Apple TV+, Salto, myCanal, GulliMax, and OCS… have fallen further, according to the SVoD Médiamétrie/Harris Interactive Scale. Between July and September, they numbered 1.17 million. “That is 400,000 fewer than in the third quarter of 2021…

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