Maison Ladurée continues its diversification by announcing the launch of its pop-up restaurant, in collaboration with Chef Louise Bourrat, winner of the Top Chef 2022 show.
Royal Evenings by Louise Borat.
Many do not know it, but Ladurée is not just a pastry. For a few years now, the home of the famous macarons has been offering a delicious menu to its visitors. Therefore, in order to promote the gastronomic activity, the French company recently opened “Royal Evenings”.
From April 20 to October 27, 2023, an ephemeral restaurant is set up at the brand’s historic address, Avenue Royal in Paris. In the kitchen: Louise Porat. The chef, who won the 2022 season of Top Chef, has agreed to revisit the evening’s menu at home. For Ladurée, I imagined a 5-step menu and 12 creations around the theme of flowers.
The young French-Portuguese chef, who runs her own restaurant in Lisbon, has just had it Shake the symbols of the legendary Parisian pastry : “The tea room has become a bar and the liquid from teapots with floral and spicy aromas now bears a kind of sugar, as the cakes and powder nuns signature in the Ladurée realm have amazing flavors and ingredients that push a compass needle.”describes the press release.
A younger generation of chefs is changing the rules of luxury homes.
A bold and unexpected collaboration that allows Maison Ladurée to attract a new audience, perhaps less international, and no doubt younger and more relatable. An initiative reminiscent of that of Hennessy cognac House, which also launched a pop-up restaurant last September with another Top Chef star: Xavier Pincemin, winner of season 16. Young media chefs are clearly a great promotional asset. French luxury homes.
Royal Evenings by Louise Borat
From April 20 to October 27, 2023. From Tuesday to Saturday from 7:30 pm to 10:30 pm by reservation. Laduree Paris Royale, 16 rue Royale 75008 Paris.
